Meet our fundraising team
Georgie Westley, Fundraising Manager
Georgie has worked in the NHS for more than 20 years, latterly within public engagement roles, and is passionate about working with local communities to make a difference to the people of all ages who use healthcare services in Walsall.
Some of Georgie’s fundraising highlights:
- Establishing an annual programme of events which include a boxing match, working in partnership with Well Wishers patron and local boxing hero Martin Gethin
- Creating a state-of-the-art sensory playroom on Walsall Manor Hospital’s Paediatric Assessment Unit
- Purchasing Active Birthing beds for Maternity Services
- Setting up a Baby Aid appeal for mums-to-be who need additional support
- Refurbishing the sensory room used by children with disabilities and complex needs at the Child Development Centre in Shelfield
- Working with the family of a teenager who died from brittle asthma to revamp a “chill out room” for young people on the children’s ward
- Funding an adapted Tai Chi course for Multiple Sclerosis and Parkinson’s the Community Neurological Rehabilitation Team
Georgie said: “I have had the privilege of working with some incredible people during my time as Fundraising Manager; people with a can do attitude who want to enhance our services with items above and beyond what the NHS can provide”
“It is so rewarding to be able to show the generous people of this borough how their donations – no matter how small – have been put to good use in both our hospital and community services. I love my job and am continually amazed by our fundraisers and supporters, many of whom have experienced tragedy and loss, who just want to help others.”
Kimberley Aplin, Fundraising Support Officer
Kimberley joined the Fundraising Team at Walsall Healthcare Trust in December 2022. With a long history of fundraising in her local community, she is very passionate about making a difference and likes the sense of giving something back and is looking forward to continuing to make a difference in the area she was born and therefore her local Trust.
Kimberley said: “I love the diversity of my role, every day is different and working in a job I am passionate about is very rewarding for me, so far I have met some incredibly generous people from all walks of life and have seen their contributions make a huge difference to the borough of Walsall”.
Paul Assinder, Associate Non-Executive Director, appointed August 2020
Mr Assinder is one of the most experienced and respected finance professionals working in healthcare in the UK. Doubly qualified as an accountant, with a University background in both economics and management, he trained and worked with Ernst & Young Co in the UK after graduation, before specialising in the healthcare and technology sectors. In the local NHS Paul has advised policy makers on transformational change through the NHS Sustainable Partnerships Programme and has also served as Director of Finance and Deputy Chief Executive of Dudley Group NHS Foundation Trust.
Sally Evans, Group Director of Communications and Stakeholder Engagement, appointed September 2021
Mrs Evans joined Walsall Healthcare NHS Trust in April 2021 as Interim Director of Communications and Stakeholder Engagement, overseeing the strategic communications delivery for both Walsall Healthcare NHS Trust and The Royal Wolverhampton NHS Trust. She joined the latter as Head of Communications in October 2017 from NHS South Worcestershire Clinical Commissioning Group (CCG) after a decade working in communications in the NHS.
Russell Caldicott, Chief Financial Officer, appointed May 2015
Mr Caldicott has more than 20 years’ experience of working within the acute sector of the NHS, formerly undertaking roles such as Senior Divisional Accountant, Associate Director of Finance and Deputy Director of Finance. A Qualified Accountant and advocate of continuing professional development, Russell occupies the role of Executive on the Board of the West Midlands Healthcare Financial Management Association, providing support and opportunities for development to the finance teams of Central England.